
I’ve been thinking a lot about success lately – what it means, how I define it, and how that definition has changed over the years. As many of you know, I’ve been on a journey over the last couple of years of pulling back – sort of hitting the reset button of my life and figuring out what makes me happy. I’ve spent the majority of that time lying on the couch while my body heals from severe adrenal fatigue, and so I’ve had a ton of time to sift and sort what feels good and what doesn’t.
When my entrepreneurial adventure began in 2005, I didn’t have lofty dreams or a clear vision of success. I didn’t really have a plan at all, to be completely honest. I had been in a car accident a couple of years prior and could no longer work at my job as a technical editor, so I took some time to heal and figure out what I wanted to do with my life. What I knew for sure is that I loved my sweetie, Dan. And I knew that it broke both of our hearts when he would leave each day to go to work, so my only plan in starting our business was that we would get to be together all of the time. That was all.
We took the leap and made our brand-new business our sole source of income. I started designing products and we sold them at craft shows and to wholesale accounts. The first few years were really, really, really hard. We lost money. We worked around the clock. We had no business plan or goals and no experience in how to run a business; we were just winging it and praying that it would take off. We are both very hard-working and driven people, and we were also passionate about never having to leave each other again to go work for someone else. So we didn’t have a Plan B. We kept trying out different things and testing out different products and working harder and harder until something worked. We were successful in being home together, but we weren’t able to enjoy it because we were so tired and worn out and in over our heads.
In 2011, we decided to take things a bit more seriously. We knew that we needed support, and so we signed up for a year-long marketing program. During this time, we learned what “success” looks like for self-help authors, which is what we had evolved into by then. We created our Soulful Journals series, which was starting to sell really well… so we ran with it. We were so happy to be writing and selling our books, and we learned in this program that to be successful, we would need to put ourselves into the spotlight more and more.
This scared me because I’ve always been shy and had a strong aversion to being so visible, but I decided to give it a go, push past my natural inclination, and see what happened. I became a sponge and soaked up all of the marketing strategies that I could and tried many of them on for size. I started a blog and wrote post upon post and newsletter upon newsletter. I became a soulful life/business coach and welcomed hundreds of clients into my community. I collaborated with others for joint ventures and partnerships. I became a featured columnist on a popular spiritual website. I grew my list of subscribers and expanded my social-media community. I said yes to many telesummit and radio interviews. In fact, I said yes to just about every opportunity that came my way. I thought that I had to – that in order to be successful, I had to show up in this public of a way and push myself this hard in order to get to the “top.”
In a lot of ways, I was on the rise of reaching this definition of success that I was striving for. If I looked at just the numbers, I could see that all of the strategies were working. I went from complete obscurity to having a top blog in my field, a growing community of people that I seemed to be helping in some way, and a good income. But when I slowed down for long enough, I quickly realized that I just wasn’t happy. I was exhausted, depleted, and living in a way that just wasn’t who I truly was. And that didn’t feel good at all.
So two years ago, I pulled back and went into a year of silence to get myself back to center again and to figure out what success looked like to me – even if it went against the way I was “supposed to do things.”
I felt on a deep level that true success wouldn’t make me feel like I had gone missing. It wouldn’t bring exhaustion or resentment. True success would feel good and would bring me joy. That’s the kind of success I wanted to bring into my life.
To do this, I began resetting my priorities and eliminated as many outside influences in order to find balance again. I stopped doing coaching calls, group sessions, interviews, and joint ventures. I stopped writing my column and drastically scaled back my blog posts and newsletters. I began pulling back from everything that wasn’t absolutely essential in order to find myself again – somewhere in the midst of all of the pushing and “shoulding” and “doing.” And for the first time in a long time, I had the time and space needed to get in touch with my soul and determine what would feel good moving forward.
Now that I’ve been basically silent for two years and am feeling like myself again, I wanted to share that I have found my own definition of success. I’ve been able to step away from everyone else’s version that I was trying on for size and get to the heart of what lights me up and brings me joy.
For me, success is about:
- whether or not I feel good and am happy and relaxed
- whether I feel free and am showing up authentically for myself and also in the world
- checking in with myself before I say yes
- being okay with saying no
- learning that not everyone is going to love me (or even like me) and that this is okay
- setting boundaries and limits with myself and also with others
- being much kinder to myself and no longer being okay with driving myself to the limit and beyond
- having hours each day to connect with Dan – to spend time together in the sunroom each morning and sip on our hot lemon drinks while we chat about our dreams from the night before; to go to the beach each nice day, set up our chairs, and lie back and breathe in the ocean air and then walk barefoot on the shore while searching for seashells; to lie down for a nap together each afternoon and reconnect about how our day is going so far, while petting the cats who have also come up onto the bed; to eat dinner together and go into our backyard to throw a few horseshoes and listen to the ocean’s waves; to sit by our campfire and simply be in the moment
- spacing out and not scheduling in every second
- making my own life a higher priority than my work life
- making time to explore this beautiful coastal area that we’ve moved to
- creating when I feel inspired to create and resting when my body asks me to rest
- allowing, surrendering, and breathing
- having lots and lots of time to be silent and still
- being offline after dinner and on weekends
- looking around at this life that we’ve created and feeling so, so blessed and appreciative
- laughing and feeling joy and being silly and sliding down sand dunes and dancing and enjoying making new recipes and doing all of the things that I never made the time to do before because I was always working and pushing so hard
- enjoying meaningful relationships where I feel unconditionally loved and supported and where we give each other a safe space to land
- living spack dab in the middle of my love bubble where everyone inside of it brings me joy
- writing from my heart and sharing from my soul
- showing up for myself and for my life
- giving from my overflow
- enjoying this moment rather than asking what’s next
This is my version of success.
When I die, I want to look back at a lifetime of wonderful memories – not a lifetime of numbers and awards that let me know that I was successful. I don’t want anyone or anything outside of myself to determine whether I was successful or not. I want to decide that for myself.

I want to smile because I feel fulfilled, at peace, and whole. And I’m so happy that I’m figuring this out now while I’m still young enough to embrace this life.
Does this mean that I no longer have goals and dreams to fulfill? Of course not! It just means that the way that I’m going about fulfilling them has changed. Instead of paddling upstream and fighting my way against the current and doing what I think I’m supposed to do in order to achieve the success that I thought I was supposed to achieve, I’m simply allowing my life to flow – to do what feels good when it feels good and to stop doing what doesn’t. And while this is still a process for me and I’m still stepping into this life more fully, I love knowing that I’m moving toward it more and more each day. That is truly exciting.
When I was pushing and striving, I didn’t think that I had a choice. I lived with such fear and tightness and just wanted to keep up and do well and succeed.
What I’ve found, though, is that by slowing down and taking care of myself, everything else just seems to fall into place naturally. Everything and everyone that is meant to be on the journey with me has stayed (thank you!), and everything and everyone whose energy no longer aligns with me is moving on (which is okay, too). Creative projects now have room to be developed and nurtured because there is space for them to do so. My body is now able to heal because I am giving it the time it needs to do so. My vibration has been raised because I’m much happier, which allows so much goodness to flow into my life and out of my heart.
If you’re currently on the treadmill that I was on and think you can’t get off or even slow down, I know how scary that can feel. Really, I do. If you’re open to it, I would ask for you to give yourself permission to question that assumption – even just a little bit. My life didn’t change overnight, and most likely yours won’t either. But if we change our direction and beliefs even just a tiny degree or stop doing one thing that doesn’t feel right or start taking care of ourselves in a small way, we will begin to attract more things that are in alignment with these new choices…and things will continue to flow in positive ways from there.
We all get to create our own definition of success. Let’s be proactive about it and not settle for someone else’s version. In discovering what success means to me, I’m happier than I’ve been in many, many years. And that’s what I wish for all of us.
If you would like to share your own definition of success, please feel free to leave a comment below. 🙂
Hugs,
P.S. – I have 2 exciting announcements about our 365 Book Series:
1. We’ll be opening up registration in a few weeks for contributing authors in our 3rd book in the bestselling 365 Book Series! This book is called 365 Life Shifts: Pivotal Moments that Changed Everything. Click here to learn more about the book & sign up for the waiting list: http://www.365lifeshifts.com/ (Everyone on the waiting list will receive an early registration discount!)
2. Be sure to mark your calendars for June 21st, which is when our 365 Moments of Grace book will be released into the world! For now, you can sign up here to be notified about its release (and you’ll also receive a free guided meditation): http://www.365momentsofgrace.com/
This really made me think, Jodi! At the same time, you have the foundation that you’ve already created. So it makes me wonder how we can all live from that space without the foundation, network, etc. already created.
Hi Sandra,
You’re absolutely right that having the foundation that I’d already built made navigating into my current life much easier. That being said, though, my priorities have shifted in a huge way and the things that I was striving for no longer seem nearly as important. I think what matters is that each of us gives ourselves permission to step away in order to determine our own definition of success and then expand our life and vision from there. Big hug to you! XO
THANK YOU, “SUCCESS” AND “FAILURE” THESE TWO WORDS DO NOT EXIST IN MY
DICTIONARY. I AM BEYOND DEFINITIONS, LIKE RIGHT AND WRONG, ETC., YOU GET
THE PICTURE.
Dear Sandra
You though it all out and changed. My change was thrust upon me.
On the 18th of December 2003 I finished my business plan for 2004..
At the bottom of the plan I wrote the fatal words “what can stop me acheiving my busines targets in 2004?”.
On Christmas morning I woke up in hospital after suffering a heart attack and my life changed for ever.
David
Dear DAVID,
So sorry to hear your life got blown up. So did mine from a car wreck. I read your comment and felt great compassion. Wondering if your journey back
is happening. I have been challenged with just giving up. I have been relearning that Spirit is my source for strength. Been working on that while
experiencing alot of anger toward spirit for letting the wreck happen. I usually recover from issuses by figuring out what I did not know that got me in the situation. Someone running a red light has made that process invalid. So I am now starting from the beginning of my life and working on loose ends, issues I denied my part in and those issues that I did not comprehend.
So maybe this is about me healing all of the past and letting the pain and patterns go.. For the first time in my life that would give me a healthy and stable foundation. .Is this anything like what your recovery has been? What has yours been like? What have you done that has helped you? I read Jodi’s work she is so honest and refreshing it has helped. She expresses caring so well that I feel she actually cares about my well-being. That has helped. But, most of the time, I am still so empty and scared. Hoping you receive the strenght and lessons of spirit to move on. Tess B.
Dear Jodi
Apologies, the comment above should have been addressed to you also.
I love this definition of success. A couple of years ago when I had adrenal fatigue, a good friend of mine told me these sage words: “Give yourself more breathing room than you think you need.” As soon as I healed my adrenal fatigue, I promptly forgot her advice.
As I ended my Spring and Summer semesters sick and exhausted a few weeks ago, I saw her quote I had printed out and put on my wall 2 years ago. It has become my mantra once again: Give yourself more breathing room than you think you need.
I’ve been thinking about my definition of success. I got caught up in defining success through accolades, promotions, financial gains. But that hasn’t made me happy. It’s left me exhausted. I think I’ll give myself more breathing room and try your definition of success on for size.
Thank you, Jodi!
Hi Jodi,
My definition of success, or how I want to live my life, got crystal clear in 2004 when I was diagnosed with breast cancer. Most of it included living creatively and traveling and making memories. It had nothing to do with having a business, online, offline or in outer space. But somehow I allowed my ego to suck me into the hype. All I wanted was to have a blog in my little corner of cyberspace. So much activity. Some worthwhile. Some a complete waste of time. I spent gobs of money (but did not go in debt). Once I spent $1,000 for a 1/2 day strategy session with someone I trusted. Her recommendation to me was to go to the surrounding grocery stores and pitch the stores how to help busy women destress (in the grocery store?) If this person knew me like she said she did, the grocery store idea never would have been voiced out loud – it’s the one place you’ll never find me in. I spent $1,000 for that.
A few months ago I spent a month in Ireland. I have a job that pays well and I can work from anywhere. Yes, I did take some time off to have fun, and somewhere between Ireland and Scotland, I realized I am living the life I said I would back in 2004. To that end, I dismantled everything that resembled an online business.
happy trails!
Peggy